DIFFERENCE BETWEEN PUSH AND PULL MARKETING EXPLAINED !!

Push marketing is defined as a promotional strategy in which a business attempts to get their message in front of their potential customers without them having a desire or interest to buy the product or learn more about it. Push marketing requires a lot of reach and can be considered to be ‘interruptive’. Just think of radio and TV advertising and how they interrupt your favorite Katy Perry song, or the latest Fox Life TV show. Unless you’re passionate about advertising, then you probably don’t find these ads to be entertaining or informational.

On the other hand, pull marketing takes the opposite approach. Consumers actively seeking out a product define it and the retailer presents his ads, or products, in the path of the consumer.

In order to use pull marketing it requires an interest for the product you’re selling. Back in the day, pull marketing was associated with big brands because you first needed to use push marketing to get a message out and then attracting the consumers using pull marketing.

Promotional push strategies help generate awareness of a new product or service on the market. It can get people to call or visit your business for the first time. Push marketing can be quickly implemented and yield quick results, but has a brief impact on customers. Pull strategies help people sell themselves on your product or service once they’re aware of it. This type of strategy is done in response to what customers need in order to get the most value from an ongoing relationship with your business. Pull marketing can take longer than push marketing to implement or to yield results, but has more lasting impact on customers.

Successful companies combine push and pull strategies as seamlessly as possible for mobile and online marketing. Customers are pushed new product lines, updates, innovations and trial offers. They’re then pulled to develop loyalty as a brand proves that it can provide solutions at a level of quality customers expect, and as customers’ peers also champion the brand’s value. Brand building, acquiring sales and improving the overall customer experience involves an ongoing conversation between companies and customers through increased feedback, sharing and interaction across various digital media